Natalie KOROTAEVA

How will your audience form a habit of using your chatbot?

Presentation for the #ViennaValley meetup 24.11.16
Natalie Korotaeva
UX/UI designer
5 years in marketing + 2 in UX/UI design
Lemmings programme
Chatbots Hackathon
BotsHub Community in Vienna

@siberiancyborg
HOOK MODEL
We become „addicted" to something (product, service, habit) if this 4-step circle is constantly repeated.











This model was developed by Nir Eyal in 'Hooked'
What should your ChatBot have?
Trigger
a. Internal (you feel lonely and then you open FB)
b. External (email, call, etc.)

Action
a. You receive an email and open it
b. Smbd sends you a link and you open i
Variable reward
Game element. After a simple action you receive a variable reward

Investments
You add something from yourself to this product

Trigger (internal or external)
a. Internal (you feel lonely and then you open FB)
b. External (email, call, etc.)
Action
a. You receive an email and open it
b. Smbd sends you a link and you open it
Variable reward – game element, something unpredictable. After a simple action you receive a variable reward
a. A funny picture
b. fresh news
c. useful advice
Investments – you add something from yourself to this product
a. Share it with your friends
b. Write some comments/feedback
CHECKLIST FOR THE CHATBOT
1
Target Audience
Who are they? Age, gender, interests etc
2
Use case
3
UX
4
Did you create steps for forming a habit?
5
On-boarding process
6
Frequency?
7
Is everyday communication included?
8
User types
9
One decision per time
10
Does your bot have a personality?

BUT WHAT ABOUT AI?

The current situation regarding chatbots is still cautiously hopeful with many people not even knowing what it is, a "chatbot".


ChatBots are like teenage sex:
everyone talks about it,
nobody really knows how to do it,
everyone thinks everyone else is doing it,
so everyone claims they are doing it

But let's go deeper...

The future is not only apps or bots or AI or..

it's
MESSAGING