Hi, I'm Natalie.
Product Designer in fintech and Design Ops Lead.
With 9+ years of experience, I design end-to-end financial health and AI-powered experiences and lead Design Operations at Erste Group, helping teams build better, more scalable products.
Turning physical activity into a financial habit, automatically. Every closed Apple Fitness ring triggers a micro-transfer to savings, inside a regulated CEE banking platform.
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Translating complex liquidity data into decisions SME owners can act on.
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Redesigned a complex saving goals feature for 19M+ users, simplifying goal creation, progress tracking, and savings management to work at scale across three platforms.
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9+ years designing fintech and AI products used daily by 11M+ people across CEE. I work on financial clarity, making complex money decisions feel possible, across B2B banking, consumer financial health, and enterprise AI.
Currently leading Financial Health design and Design Operations at George by Erste Bank.
George Labs by Erste Bank
Design Lead · 2022 – Present · Vienna
Leading Financial Health design and Design Operations at Erste Bank's CEE banking platform. Shipped George's first Apple finance partnership and AI advisory tools for enterprise clients.
George Labs by Erste Bank
Sr. Product Designer · 2019 – 2022 · Vienna
Designed end-to-end Financial Health for iOS and Android, and shipped George PRO onboarding (a paid B2B banking service) across app and web.
WeAreDevelopers
UX Researcher · 2018 – 2019 · Vienna
Led UX research on the management team of a global tech-talent platform and AI-powered job search product, running in-depth interviews and usability tests to shape product direction.
craftworks
AI Product Designer · 2017 – 2018 · Vienna
Sole designer on a 15-engineer team shipping ML product interfaces for ÖBB, Porsche Informatik, Andritz, and Hilfswerk, including a freight pricing tool that cut quote generation from hours to seconds.
dealmatrix.io
UX/UI Designer · 2016 – 2017 · Vienna
Designed a fintech valuation platform end-to-end (wireframes, prototypes, visuals), plus landing pages in HTML/CSS, translating multi-variable financial data into usable interfaces.